Apathy isn't a failure of the people, it's a failure of our leadership.
Over the past year, our team has worked to bring fresh perspectives into politics to discover why people march, but don’t vote. And we found a dangerous blind spot — political campaigns start with the assumption that certain groups don't care enough to participate, organizing resources to focus only on “likely” voters while ignoring the rest.
Throughout our campaign, our promise is to always challenge what's typical. To assume our neighbors are intelligent, curious and open. To inspire all communities, rather than a few. To deliver value in every interaction. To be transparent about our process, and to use digital tools ethically, as a means to build accessible on-ramps for civic engagement.
What does this all mean? Well, a few things. Throughout the course of our campaign, our team plans to stick by the following:
1. Break things down in simple language, de-mystifying the process along the way.
2. Build a community from the ground up and always deliver value to our supporters.
3. Make this fun to be a part of — politics really shouldn't feel boring or stressful.
4. Reach beyond direct mail and door-knocking to try more creative tactics.
5. Listen, invite feedback, elevate others, and most importantly — keep it positive!
We'll document everything along the way and constantly share our findings with other progressives around the country.
If we can build a new campaign playbook, we can build a new electorate to flip the House.